It’s a fact that students use social media, among other things, to choose a university. Through it, they can share valuable information with friends and family, and make value judgements based on the content they see shared across a university’s digital channels.
The rise of social media in higher education is one of the biggest digital recruitment trends.
The connections that social media creates with potential students in the higher education sector shouldn’t be underestimated; students are the bread and butter of institutions, so engaging them early is key.
Gone are the days of students perusing a prospectus and basing a decision on that alone.
Institutions are now taking full advantage of these would-be consumers, starting early conversations that resonate with their core audience. The skill is to come up with genuine content that will strike a chord with your target market and increase brand loyalty at the same time. If a university has a strong, active online community, it will significantly strengthen the brand perspective.
Today’s prospective students are looking for personalisation in their journey to higher education.
The connections that social media creates with potential students in the higher education sector shouldn’t be underestimated; students are the bread and butter of institutions, so engaging them early is key.
Gone are the days of students perusing a prospectus and basing a decision on that alone.
Institutions are now taking full advantage of these would-be consumers, starting early conversations that resonate with their core audience. The skill is to come up with genuine content that will strike a chord with your target market and increase brand loyalty at the same time. If a university has a strong, active online community, it will significantly strengthen the brand perspective.
Today’s prospective students are looking for personalisation in their journey to higher education.
MyCareerMatch presents a unique marketing program for higher educators to connect directly with students delivering personalised career and course advice customised for each individual. Our marketing engagement program enables you to maximise your budget and minimise engagement costs.
We’ve helped millions of students with their career choice and enjoy outstanding success in getting young people excited about their future. Using MyCareerMatch or MyCourseMatch you connect with future students directly at high school, or on social media or online events, inspiring or them to consider your university as a pathway to their future career.
Free, engaging and interactive content is one of the best ways to offer value to potential students. The more value you offer them, the better they will feel about your university or school and the more likely they are to remember you and eventually undertake their studies with you.
My invitation to you
“We know it’s not easy to make major changes in a large institution, especially in an area like student marketing, with its complicated budgets and multiple decision-makers. But hopefully, these ideas will inspire you to try out some new strategies and make the case to your team members that personalised lead generation and student engagement tools like MyCareerMatch and MyCourseMatch are the way to go.” Contact me
