High School Student Strategies
Competition for new college and university student enrollments is increasing, with many more students looking at alternative pathways. That’s why it’s more important than ever for institutions to step up their recruitment game and develop an effective strategy to attract and register students, remembering they also experience stress while looking for an institution that matches their interests best.
Since the student admission process can be overwhelming for all parties involved, MyCareerMatchRecruit plays a significant role by bridging students and institutions. We deliver personalised career and course information to students and parents. 45% of Australian high schools already use our services and we’ve learnt how to engage and get young people interested in career conversations. There is a definite need for higher education to be more relevant to the job market.
Students demand personalised content
As students’ expectations evolve, most universities and colleges understand the long-term benefits of personalisation to build trust and engage with students of different profiles in large numbers at an affordable cost. This resulted in MyCareerMatchRecruit partnering with education leaders to deliver customised programs matching prospective student personalities to careers and courses offered. In addition, many clients add UTM’s to their reports to track student link activity. Our proven enrolment model, personal engagement with students, and career advisor expertise mean that no stone is left unturned.
Flexible, cost effective and scalable
MyCareerMatch Recruit program is designed to accommodate both low and high-volume users. We offer various pricing options and our clients collect between 600 – 8,000 student leads per annum, depending on the institution type and outreach marketing strategies.
For larger and active recruitment teams, we offer an annual licence with unlimited access, for use across the whole of university international, domestic and online campaigns. Faculties wanting to promote their own study courses, we focus only on their study courses and careers requiring those qualifications. We have produced specialty reports for university Business, Technology, Arts, Communications and Engineering schools. AUT Business School
Engaging with future students
It’s crucial to keep your institution in prospective students’ minds during this decision-making time, and that’s why ongoing engagement is essential. The student population is constantly changing, and they can easily find out everything about your university. They compare multiple schools, so if you’re not active in your recruitment strategy and in front of that student, they may go elsewhere.
Although universities are not in the career counselling business, future students want personalised information to help guide them with one of the most important decisions of their lifetimes, particularly Gen Z’s. If your university has been using the same student recruitment techniques for the past 5 years you need to stop and seriously reconsider your strategy. The student population you want to engage with has evolved. A vastly different cohort has entered college with its own needs, aspirations, styles, and preferences. Recruiting Gen Zs
Winning over parents
The recruiting process is usually a family effort, and parents play a pivotal role in choosing a career and the educational institute their child will attend. Parents get an opportunity to see what careers we suggest so they can better assist, encourage and support their child through every part of the recruiting process. Interestingly, while Millennial parents were more like helicopter parents, hovering uninvited, GEN Z’s see their parents as co-pilots. By involving parents, we broaden their awareness of various career options available for their child, and often they are even not aware of many of them.
Training your recruitment team
We onboard via a ‘Certification Program’ for recruitment staff and school career counsellors. Resources such as guides, Power Points and videos to ensure institutions get the most qualified inquiries and students the best academic and career advice.
Collecting student data
MyCareerMatch Recruit policy is student data collected by you is owned by you exclusively. Clients set-up a landing page on their website where students first register before moving on to MyCareerMatch. This data is collected and stored by you in your CRM. For many students it’s the first time they’ve visited a university or college website, so user experience should not be underestimated, make it an amazing experience.
Essential data includes first and last name, email, mobile (cell phone), age and postcode (Zip code). However the choice of what you collect is totally up to you and varies between universities.
From a student connectivity, email and mobile details are the best marketing opportunity to drive more qualified students into your enrollment funnel. It allows you to send them a text link, one of the most effective student-lead nurturing tools. Don’t call me, text. This way universities can deliver personalised contact and create an “adviser” relationship. Timely follow-up is essential because it builds trust and supports prospective students’ decision-making process.
MyCareerMatch user-friendly recruitment system makes reaching out to and engaging with students easy, freeing you from the daily hassles of student recruitment and ensuring that the right students find your programs.
What strategy works best
In the past, colleges and universities used a passive approach to attracting and admitting students by merely reviewing thousands of applications and offering a place to only the most qualified students depending on the institution’s standards.
However, since today’s students require more personalised and dedicated attention, many schools need to be more efficient by developing lead nurturing strategies and dedicated plans to optimise their communication with future students and boost their recruitment.
Lead nurturing is an essential part of the conversion to the application process, which includes reaching out to prospective students in whatever form is most effective for you. For adults, it is usually email, and for students text. It is focused on careful communication planning and subsequent implementation over time through stages. Many lead nurturing strategies incorporate communications across various channels to help nurture the lead.
If you can personalise your messages beyond their first name and discuss courses based on MyCareerMatch suggested careers, you’ll build relationships that outsmart your competitors.
Universities delivering personalised contact and create an “adviser” relationship. Timely follow-up is essential because it builds relationships and supports prospective students’ decision-making process.
Remember a lead is not just data, but a student about to make one of the most significant decisions in their life.
