New technologies have turned centuries-old educational institutions on their heads. To succeed in the new digital education world, educators are now personalising content and building long-term relationships with students and online learners.
The new technologies at the heart of this revolution are opening up a new world of opportunities – for students, for established institutions, and for online entrants to the higher education space.
For higher education recruitment, admissions and marketing professionals, it’s a complex picture – and one with major implications as they seek to attract, engage and recruit new students for their institutions.
Personalised student engagement is king!
Every student has a different personality style and you can now get to know each one and target these insights to understand what they like, how they like to learn and offer them courses and education packages that match their personality and behavioural needs. Personalised content can impressively support your university or education marketing strategies by:
Keeping your university or college top of mind
Even if the recipient is too busy to open it, the email subject will create a feeling of frequent contact.
Building trust
By dividing your email list into groups, your content can provide helpful, relevant information at just the right time. This gives the sense that the email was written just for them.
Giving something of value
When a student makes an enquiry about your courses, the most successful lead generation and engagement tool is a career or course match quiz. Choose from our branded white label MyCareerMatch or MyCourseMatch products that can generate hundreds of quality leads every month.
Reinforcing credibility
Don’t forget to share research breakthroughs or innovations by your faculty, which will reinforce an image of competence and success to future students and their parents.
Creating a community
The tone and language of your emails imply that they’re part of the university community already, which builds trust in your brand. By creating email content that’s personalised, frequent, and offers useful, engaging and interesting information – and free stuff – you’re building a relationship that can blossom into a student enrolment.
My invitation to you
“We know it’s not easy to make major changes in a large institution, especially in an area like education marketing, with its complicated budgets and multiple decision-makers. But hopefully, these ideas will inspire you to try out some new strategies and make the case to your team members that personalised lead generation and student engagement tools like MyCareerMatch and MyCourseMatch are the way to go.” Contact me.
