It’s a fact that students use social media, among other things, to choose a university. Through it, they can share valuable information with friends and family, and make value judgements based on the content they see shared across a university’s digital channels.
Student acquisition is not, as some believe, an art but a science. Students buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear. But what are those triggers?
Every student journey is unique, which makes marketing to and recruiting undergraduate and adult learners extremely challenging. Not only are students hard to identify, but the pathways by which students find their way to your undergraduate, online or postgrad programs, vary greatly.
New technologies have turned centuries-old educational institutions on their heads. To succeed in the new digital education world, educators are now personalising content and building long-term relationships with students and online learners.